Acceptable Bounce & Spam Rates

When it comes to bounce and spam rates, we follow the recommendations of our email provider Postmark.

Your bounce rate should be under 10% (eg. 10 bounces from 100 emails sent). Ideally this should be under 5%. If you are using WooCommerce, you can improve it by adding email verification to your store with a plugin like WooCommerce Email Validation.

Your spam rate must be under 0.1% (eg. 1 spam complaint from 1000 emails sent). This is normally improved by sending relevant emails, emailing only recent customers, and ensuring that it's easy for customers to unsubscribe from Metorik Engage emails. Follow our unsubscribing guide here to learn more about it.

We also strongly recommend that you import a list of unsubscribes from your other email platforms (like MailChimp, Campaign Monitor, etc.).