Automation Activation: Sending Limits

When you're first activating an automation, depending on the number of current customers, orders, or subscriptions that match the rules, you're given the option to send it to both the current matches or just the future matches:

If there are a high number of current matches (20000+), we may not allow you to send it to the current matches, but just future matches:

If this happens for you, we recommend sending a Broadcast to the historical matches, and then an Automation for all future matches.

To do this, first set up and send your Broadcast, then, when setting up your Automation audience, add the filter "Engage Email Triggered: is not in" and select the Broadcast you sent. This will exclude any customers who already received the email.

Transactional emails

If the automation is set to be transactional (eg. an order receipt email), the limit will be 50, as transactional emails should never be sent in bulk.