Metorik Integration: Google Analytics (and Ads)

For a more comprehensive look at what the integration does, please check out the post: Conversion Rates for WooCommerce with Google Analytics & Metorik.


To start, you can connect your Google Analytics data through your store's integrations settings. After going through the flow on Google's side and being sent back to Metorik, you'll need to choose the AccountProperty, and View in Google Analytics that you want to use:

After confirming your details, Google Analytics and conversion rate data will be available throughout Metorik.

Please note: If you choose a start date on reports that is before the start date of your Google Analytics account, we will be unable to get data from Google until you change the start date to be later.


The timezone you've set for the site in Google Analytics should match the timezone for your store, in order to get the most accurate information. To change the timezone, you can do the following in  Google Analytics:

  1. Go to the Admin page (rightmost link on the top of the main page)
  2. Under View (rightmost panel of 3) select View Settings.
  3. Under Time zone country or territory, select your desired country and time zone settings.

Additionally, we recommend setting the same currency in Google Analytics as your store's currency in Metorik (for the Google Ads integration).

Google Ads integration

Metorik offers a costs and profit system, which can be used to calculate profit for your store. One of the features it has is the ability to sync advertising costs directly from Google Ads.

We sync your Google Ads data through your Google Analytics account. So in order for it to work, you must first link your Google Ads account to your Google Analytics account, following this guide from Google.

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