Metorik Integration: Google Analytics and Ads

For a look at what the integration does, please check out the post: Conversion Rates for WooCommerce with Google Analytics & Metorik.

To start, you can connect your Google Analytics data through your store's integrations settings.

After authorising Metorik, you'll be sent back to our app to confirm the connection.

You can select both a Google Analytics Version 4 (GA4) property, and an older Google Analytics Universal Analytics (UA) property.

After confirming your details, Google Analytics and conversion rate data will be available throughout Metorik.

For Universal Analytics (UA), we get the unique users count from Google. For Google Analytics 4, we get the active users count from Google.

GA4 data is often delayed both in Google's own app and in Metorik. Sadly this is out of our control but something that we believe Google will improve as GA4 usage becomes more widespread.

Data Delays for GA4

With Google Analytics Version 4, Google often has a delay in processing views. As such, data normally isn't available for today immediately. Metorik mirrors the data from Google Analytics, so if you can't see today or yesterday's data in Google Analytics, it won't be in Metorik until it starts showing in Google.

Earliest Date for GA4

If you select both a GA4 and UA site, we will combine the data together. We'll first get all Google Analytics 4 data from when the data begins, then get the UA data from before that date.

If the earliest date of Google Analytics 4 data is wrong, you can adjust it by editing the Google integration settings afterwards:

The timezone you've set for the site in Google Analytics should match the timezone for your store, in order to get the most accurate information. To change the timezone, you can do the following in Google Analytics:

Go to the Admin page (rightmost link on the top of the main page)
Under View (rightmost panel of 3) select View Settings.
Under Time zone country or territory, select your desired country and time zone settings.

Additionally, we recommend setting the same currency in Google Analytics as your store's currency in Metorik (for the Google Ads integration).

Google Ads integration

Metorik offers a costs and profit system, which can be used to calculate profit for your store. One of the features it has is the ability to sync advertising costs directly from Google Ads.

We sync your Google Ads data through your Google Analytics account. So in order for it to work, you must first link your Google Ads account to your Google Analytics account, following this guide from Google.

There can be a delay in syncing data if the ad costs have not synced to Google Analytics Version 4. Once the data is available in Google Analytics, we can usually sync it automatically on our end.