Metorik Integration: Google Analytics and Ads

For a look at what the integration does, please check out the post: Conversion Rates for WooCommerce with Google Analytics & Metorik.

To start, you can connect your Google Analytics data through your store's integrations settings.

After authorising Metorik, you'll be sent back to our app to confirm the connection.

As Google sunsetted their Universal Analytics (UA) product in July 2024, we can only sync data from new Google Analytics Version 4 (GA4) properties.

After confirming the account and property, Google Analytics and conversion rate data will be available throughout Metorik. We get the active users count from Google.

Data Delays for GA4

With Google Analytics Version 4, Google often has a delay in processing views. As such, data normally isn't available for today immediately. Metorik mirrors the data from Google Analytics, so if you can't see today or yesterday's data in Google Analytics, it won't be in Metorik until it starts showing in Google.

The timezone you've set for the site in Google Analytics should match the timezone for your store, in order to get the most accurate information. To change the timezone, you can do the following in Google Analytics:

Go to the Admin page (rightmost link on the top of the main page)
Under View (rightmost panel of 3) select View Settings.
Under Time zone country or territory, select your desired country and time zone settings.

Additionally, we recommend setting the same currency in Google Analytics as your store's currency in Metorik (for the Google Ads integration).

Google Ads integration

Metorik offers a costs and profit system, which can be used to calculate profit for your store. One of the features it has is the ability to sync advertising costs directly from Google Ads.

We sync your Google Ads data through your Google Analytics account. So in order for it to work, you must first link your Google Ads account to your Google Analytics account, following this guide from Google.

There can be a delay in syncing data if the ad costs have not synced to Google Analytics Version 4. Once the data is available in Google Analytics, we can usually sync it automatically on our end.