Broadcasts - We don't recommend emailing old customers

When you're sending an Engage broadcast or activating an Engage automation, if there are customers in the segment who haven't ordered from you in a long time (or customers who have never ordered), we'll warn you.

To fix it, you can click the add filter plus button and add a filter that helps limit it to recent customers (plus any other filters that you would like to add)

Emailing customers from a long time ago often results in a high bounce rate and spam complaints. In turn, this causes poor deliverability for your domain and will impact all other emails you send, causing your emails to get blocked or end up in spam.

Additionally, there are strict limits in place on how high your bounce rate and spam rate can be, and your email sending can be paused if you exceed them, so this helps prevent that.

Any issues, let us know and we can try to assist.