Send abandoned cart emails in multiple languages

Create a new abandoned cart automation

Go to the Abandoned Carts page, create a new automation, and give it a language-specific name (e.g., "Abandoned Cart - German").

Set timing and add a language filter

Set your abandonment timing (e.g., more than 1 day). Then click Show advanced filters, select the Language field, and choose your target language (e.g., German).

Build the email and configure the recovery URL

Use the Email Builder to write the email in your target language. For the recovery link, use the {recovery_url} variable and append the language parameter:

• URL parameter sites (e.g., ?lang=de): append &lang=de to the variable

• Directory-based sites (e.g., /de/shop): append &redirect_url=https://yourstore.com/de/checkout

Set the email locale under Other settings → Advanced to ensure dates and automated text appear in the correct language.

Activate and duplicate for additional languages

Save and activate. To add more languages, duplicate the automation from the Abandoned Carts page and update the language filter, email content, and locale setting.