How do I see the repurchase rate of a product?
Whilst Metorik doesn't currently have a repurchase rate report, there is the option to see how many customers repurchased a product using the Segmenting Tool
This can then be compared with the number of customers that have purchased the product and the repurchase rate then calculated from those two numbers.
You can also see how many times customers have repurchased a product on the individual product page.
It is also possible to use the segmenting system to gain some insights about customer purchasing patterns.
Using Metorik we can see how many people who purchased product x, went on to purchase product y.
A few caveats:
- This method can't be used to find out how many people who purchased product x, went on to purchase product x again. The second product must be a different product.
- You won't be able to know in which specific subsequent order the customer purchased product y. Only that after first purchasing product x, the customer went on to purchase product y. They could have purchased product y in their 2nd, 3rd, 4th... order.
- There might have been other products purchased in the first order with product x. Similarly, there may have been other products purchased in the subsequent order with product y.
Ok, lets jump right in:
1. Head to your customer segmenting page. Select the First Product(s) Purchased filter and select your product x. I've chosen The Heart Of The Matter.
2. Add the filter Order Count and set the value to greater than 1.
3. Click the Save Segment button to save it as a custom segment. I've called mine First Product - Dave Pike.
4. Head to your order segmenting page. Select the Customer In Segment filter, and select the custom segment we just saved.
5. Select the Order Products filter and select your product y. I've chosen Sola.
6. The resulting segment will be a list of orders containing the product Sola (y), and the customer who made that order, purchased the product Dave Pike (x) in their first-ever order. So for example, my list contains order #31328:
7. If we click on it, we can see that it, in fact, has the product Sola:
8. And if we head to the customer's profile, and click on their first order (#27369):
We can see it contains Dave Pike:
