What does "Unique Visitors" mean in Metorik?
The "Unique Visitors" statistic in Metorik represents the number of distinct users who visited your store during the selected period—not the number of sessions or page views.
Unique Visitors vs. Sessions
These are different metrics:
Unique Visitors counts each person once, regardless of how many times they visited your store during the period. If the same customer browses your site five times in a week, they count as one unique visitor.
Sessions (or visits) count each individual browsing session. That same customer with five visits would count as five sessions.
Think of it this way: sessions measure activity, while unique visitors measure people.
Where does this data come from?
The Unique Visitors metric comes from your Google Analytics integration. Metorik pulls the "active users" count from Google Analytics and displays it in your reports.
This means:
You need the Google Analytics integration connected to see visitor metrics in Metorik.
The data mirrors what's in your Google Analytics account, so if Google hasn't processed recent data yet, it won't appear in Metorik either.
Where to find Unique Visitors in Metorik
Once Google Analytics is connected, you can see visitor data in several places:
Dashboard — A card showing views and conversion rate
Orders Report — Toggle the graph to show user views, and see unique viewers with conversion rates below the main chart
Products page — Select the Views & CR column set to see views per product
Devices Report — Breakdown of views by device, browser, and operating system
The terminology you see ("Unique Visitors," "unique viewers," or "active users") may vary slightly depending on where you're viewing the data, but all refer to the same underlying Google Analytics metric: distinct users who visited your store.
Why your visitor count might differ from other tools
If you're comparing Metorik's visitor numbers to another analytics tool and they don't match, this is normal. Different analytics platforms use different methods to identify and count users. For more on why data discrepancies happen, see Why Metorik sales data doesn't match Google Analytics.