Ad Audience Syncing

Ad Audiences let you turn Metorik segments into Facebook Custom Audiences and Google Ads Customer Match lists. Build an audience from customers, orders, or subscriptions using the same filters you already use in Metorik, then sync it to Facebook or Google Ads. TikTok and Pinterest are shown as coming soon.

Enable audience sync for Facebook

You need a Facebook integration connected to your Metorik store. If you only use it for ad cost reporting, you must grant the additional Ads Management permission for audience syncing and accept Facebook's Custom Audience terms.

1. Go to Engage → Ad audiences → Integrations.

2. Select Facebook as the destination.

3. Click Enable audience sync and grant the Ads Management permission.

Your existing Facebook ad cost reporting can stay connected; audience sync only needs the extra permission.

Enable audience sync for Google Ads

1. Go to Engage → Ad audiences and click + New audience.

2. Select Google Ads as the destination.

3. Click Enable audience sync and grant the required permissions.

Create an ad audience

1

Choose the destination

In Engage → Ad audiences, click + New audience and choose the ad platform this audience syncs to: Facebook or Google Ads.

Facebook: select your Facebook ad account and choose whether to create a new Custom Audience or sync into an existing one. When you create a new audience, Metorik names it Metorik · Audience name in Facebook.

Google Ads: select your Google Ads account from the dropdown list (or enter its Google Ads customer ID manually if it isn't shown). If you access this customer account through an MCC or manager account, click Accessing through a manager account? and enter the optional Manager account ID.

2

Set audience details

Enter an Audience name and choose a Resource: Customers, Orders, or Subscriptions.

Choose a sync mode: Add and remove (the default) or Add only. With Add only, Metorik never removes people from the audience/list.

3

Apply filters

Use the same filter builder you use across Metorik to define who belongs in the audience. You can also load an existing segment or use AI to generate filters.

The sidebar shows an estimated audience count and recalculates as you edit.

4

Start syncing

Click Create & start syncing. Metorik queues the first sync immediately.

How syncing works

Metorik recalculates and updates the connected audience every 6 hours. How matching people are handled depends on the audience's sync mode.

• Add and remove (the default): new or changed people are added, people who no longer match are removed, and unchanged people are left alone.

• Add only: people who match are added, and no one is ever removed from the audience/list.

Use Add only when you add people to the same audience/list from multiple sources, like an all-time purchases list where people aren't removed but still need to be added from other places.

When you sync into an existing audience, the first sync is additive only. After that, Metorik only removes contacts it previously synced, so the same audience/list can still be used by other sources.

Metorik deduplicates matching records into people, hashes identifiers before upload, and sends the ad platform the hashed customer data needed for matching, such as email, phone, name, location, postcode, country, and an external ID.

For Google Ads, processing the audience can take up to 48 hours initially. After that, Metorik still syncs every 6 hours.

Manage an audience

From the Ad audiences list, click any audience to open its detail page.

You can view:

• Sync status and next scheduled sync

• Metorik audience size and accepted/rejected counts

• The ad platform's estimated matched audience size

• Sync history with added, removed, unchanged, and skipped counts

Available actions include:

• Sync now — run a manual sync

• Refresh estimate — update the matched audience estimate

• Pause / Resume — stop or restart scheduled syncing

• Duplicate — copy the audience setup

• Archive — stop future syncing without deleting the Facebook Custom Audience

Fix a failed or stalled sync

If the connected audience/list is deleted or Metorik loses permissions, the audience status changes to Needs attention and the last sync fails.

To fix it:

1. Check that the ad account is still active.

2. Click Reconnect to restore the connection and permissions.

3. Try syncing again.

The matched audience estimate may be delayed, returned as a range, or temporarily unavailable. This does not necessarily mean the sync failed; try refreshing the estimate after a short wait.