Google Analytics Integration
This powerful integration brings your Google Analytics (and Google Ads data) into Metorik allowing you to see views and conversion rates within Metorik.
Connecting the integration
To start, you can connect your Google Analytics data through your store's integrations settings.
After authorising Metorik, you'll be sent back to our app to confirm the connection.
After confirming the account and property, Google Analytics and conversion rate data will be available throughout Metorik. We get the active users count from Google. We also get ad costs from Google (see below).
After connecting, you can change the earliest date that we get data from:
The timezone you've set for the site in Google Analytics should match the timezone for your store, in order to get the most accurate information. To change the timezone, you can do the following in Google Analytics:
Go to the Admin page (rightmost link on the top of the main page)
Under View (rightmost panel of 3) select View Settings.
Under Time zone country or territory, select your desired country and time zone settings.
Additionally, we recommend setting the same currency in Google Analytics as your store's currency in Metorik (for the Google Ads integration).
Seeing your Views and Conversion Rate
Once connected you will be able to see your views and conversion rates in a number of different places in Metorik.
Dashboard
The dashboard will now have a card on the default view for views and conversion rate
Orders Report
The orders report will show you views and conversion rate on the side, and you can click the view data on chart button to have it plotted on the chart:
Products Segmenting Page
On the products segmenting page, select the Views & CR column set to add views and conversion rate columns to the table to get a breakdown per product:
Devices Report
Will give you a breakdown of views and conversion rate by:
Desktop v Mobile
Operating Systems
Browsers
Data Delays for Google Analytics 4 (GA4)
With GA4, Google often has a delay in processing views. As such, data normally isn't available for today immediately. Metorik mirrors the data from Google Analytics, so if you can't see today or yesterday's data in Google Analytics, it won't be in Metorik until it starts showing in Google.
Understanding visitor metrics
Metorik receives the active users count from Google Analytics. This represents distinct users who visited your store during a period—not the number of sessions or page views. A single user with multiple visits counts once as a unique visitor. For a full explanation, see What does "Unique Visitors" mean in Metorik?
Google Ads integration
Metorik offers a costs and profit system, which can be used to calculate profit for your store. One of the features it has is the ability to sync advertising costs directly from Google Ads.
We sync your Google Ads data through your Google Analytics account. For a full explanation of why we use this indirect connection, the required permissions, and the steps to link your Google Ads account to Google Analytics, see Google Ads integration.
There can be a delay in syncing data if the ad costs have not synced to Google Analytics Version 4. Once the data is available in Google Analytics, we can usually sync it automatically on our end.