Set up profit tracking
Revenue alone doesn't tell the whole story. To understand your true profitability, you need to track your costs — from product costs and shipping to transaction fees and advertising spend. Metorik's profit tracking brings all these costs together so you can see exactly how much you're actually making on every order, product, and customer segment.
What you can track
Metorik lets you track five types of costs:
Product costs (COGS) — The cost of goods you sell. Import from Shopify or WooCommerce, enter manually, or upload via CSV.
Shipping costs — Rules based on shipping country, shipping method, or a blanket backup rule. You can also sync real shipping costs from ShipStation.
Transaction costs — Payment processing fees by payment method (PayPal, Stripe, etc.).
Advertising costs — Daily ad spend synced from Google Ads, Meta, TikTok, Pinterest, Snapchat Ads, Reddit Ads, and Microsoft Ads.
Extra costs — Per-order handling fees, operational costs, or any other cost that applies to your orders.
How to set up profit tracking
Start at the costs section in Metorik. The setup process follows this sequence:
Set your product costs
Product costs have the biggest impact on your profit numbers, so start here.
If you already have costs in Shopify or WooCommerce: Click the Import from Shopify or Import from WooCommerce button to pull in your existing costs. For WooCommerce, this works with the native WooCommerce COGS feature (version 9.8+) or the WooCommerce COGS Plugin.
If you need to enter costs manually: Use the product costs and variation costs pages to set costs individually, or use the bulk CSV import for many products at once.
For detailed instructions on all product cost options, see Setting Costs in Metorik.
Set up shipping costs
Configure shipping costs to reflect what you actually spend to ship orders:
Country rules — Set different shipping costs based on destination country.
Method rules — Set costs based on the shipping method selected at checkout.
Backup rule — A catch-all cost applied to orders that don't match other rules.
Each rule can include weight cost (per kg/lb/oz/g), handling cost (flat amount), and/or a percentage of order total.
If you use ShipStation, you can sync your actual shipping costs instead of using rules. See ShipStation Integration for setup instructions.
Set up transaction costs
Enter the payment processing fees for each payment method you offer (PayPal, Stripe, etc.). These costs are applied to orders automatically based on the payment method used.
Connect advertising platforms
Sync your advertising spend from Google Ads, Meta, TikTok, Pinterest, Snapchat Ads, Reddit Ads, Microsoft Ads, and OpenAI Ads (ChatGPT Ads). Each integration takes seconds to set up and syncs costs both historically and going forward.
See Syncing Advertising Costs for step-by-step instructions for each platform.
Add extra costs (optional)
If you have per-order handling fees or other operational costs that apply to all orders, add them here. You can also set costs that vary by item count (e.g., $0.50 per item).
Calculate costs for existing orders
After setting up your costs, new orders will automatically have costs applied. For your historical orders, use the Calculate button on the costs page to apply your new cost settings retroactively.
You can choose to:
Calculate only on orders missing costs
Calculate on all orders (overriding previous costs)
Filter by date range
Metorik will send you an email when the calculation is complete.
What you'll see after setup
Once your costs are configured, you'll have access to profit metrics throughout Metorik:
Profit Report — See profit, net revenue, and COGS over time, with period comparisons and detailed cost breakdowns.
Per-product profit — View COGS, net profit, and margin on each product and variation from the Products, Variations, Categories, and Brand/Vendor pages.
Order-level costs — See the cost breakdown on individual orders, including product costs, shipping, transaction fees, and extra costs.
Cost Dashboard — A centralized view of your revenue, profit, margin, costs, and inventory value.
For a complete overview of all profit reporting features, see Profit Reports.
Tips for getting started
Start with product costs. These have the biggest impact on your profit numbers and are often the most straightforward to import.
Use CSV bulk import. If you have many products without costs set in your store, the CSV import can save significant time.
Set up shipping rules. Even a simple backup rule ensures all orders have shipping costs applied automatically.
Connect your ad platforms. Syncing advertising costs lets you see true profitability after marketing spend.
You can update your costs at any time. After making changes, run the calculation tool to apply the updated costs to historical orders. For details on how cost changes affect existing orders, see How product cost changes affect historical orders.