Blended ROAS and POAS on the Multistore Dashboard
On the Multistore Dashboard, blended ROAS and POAS total cards show advertising return across your visible stores as one combined ratio, not as an average of each store’s individual ROAS or POAS.
When the cards appear
Blended ROAS and POAS total cards appear only if you can see COGS for at least one visible store. If no visible store has COGS you can access, the cards stay hidden. You also need at least one store to have ad costs.
To show profit metrics, set up costs and advertising spend first:
How blended totals are calculated
The Multistore Dashboard ROAS/POAS cards include only stores that have advertising cost in the selected period, converts money values into the Multistore Dashboard currency you selected, then divides the summed numerator by the summed ad cost. It is not simply averaging the ROAS/POAS of the individual stores.
Revenue and profit come from each store’s non-renewal profit data, so renewal and POS orders are excluded.
A store with no advertising cost in the period is left out of both the numerator and the denominator.
The result is a true blended ratio across included stores, not the average of each store’s ROAS or POAS.
Formulas
Metric | Formula |
|---|---|
Blended ROAS | sum(gross revenue from included stores) / sum(ad cost from included stores) |
Blended Net ROAS | sum(net revenue from included stores) / sum(ad cost from included stores) |
Blended POAS | sum(gross profit from included stores) / sum(ad cost from included stores) |
Blended Net POAS | sum(net profit from included stores) / sum(ad cost from included stores) |
Current and previous periods
The current period and the previous period are calculated separately. A store is included in a period only when it has advertising cost in that period, so the set of stores can differ between the two periods.
Per-store ROAS and POAS
Per-store cards and table rows still show each store’s own ROAS and POAS from that store’s non-renewal profit data. Those individual values are not averaged to produce the blended total cards.