Domain & Email Verification
When first setting up Metorik, you'll be asked for a sending domain so we know where you'd like to send emails to customers from.
After entering a domain, you'll have the choice between domain verification and email verification. Both have their pros and cons, but typically we recommend domain verification as you'll have higher delivery-rates and you can send from any email address instantly. However, email verification takes just a moment and no technical knowledge, so you may want to start with that.
Behind the scenes, Metorik uses Postmark for our email infrastructure. Postmark is one of the best email providers in the world. To your customers, this doesn't make a difference and they won't see Postmark or Metorik anywhere.
Domain verification
You'll need to add up some records to your domain's DNS settings. This is usually something you can do from either your domain provider, your host, or a service like Cloudflare (if you're using it already). If you're unsure how to do this, simply send us a message or ask your host to do it for you.
Postmark have created some guides that can help you with this too, if you're using one of the following services:
Shopify stores: If you bought your domain with them (or transferred it there), you can do this from the Shopify admin in just a few moments. More info in this help doc.
The verification process normally takes between 5-30 minutes. While you're waiting for it to verify, you're welcome to verify an email manually and we'll verify the domain in the background (you don't need to do anything else after setting the DNS records).
What is DKIM?
DKIM (DomainKeys Identified Mail) is a method to validate the authenticity of email messages. When each email is sent, it is signed using a private key and then validated on the receiving mail server (or ISP) using a public key that is in DNS. This process verifies that the message was not altered during transit. More on this here...
What is the Return-Path?
The Return-Path is the address where bounces and other email feedback are sent. It is specified by the Return-Path header in an email. The default Return-Path for emails sent through Metorik Engage (and our partner Postmark) is:
Return-Path: <[email protected]>It is also described as:
bounce address
reverse path
envelope from
MAIL FROM
We do not currently allow you to set a custom return path from the dashboard but if this is a requirement for your domain's DMARC policy, you may contact us and we will set it for you manually.
Cloudflare users: Please make sure that the proxy is disabled on the DNS record so the cloud icon is not orange and it says DNS only:
Email verification
If you've verified your domain, verifying an email is instant.
If not, our email provider Postmark will send you a verification email. Click the link in that email to verify it and then come back to Metorik - you're ready to start using Engage!
Changing your domain
It's easy to change the domain you send from. Head to the domains page and click the Add Domain button. You can then enter the new domain and follow the steps above to either verify the domain or a specific email.
Once the new domain has been added and verified, you can:
Update your existing automations from email and reply to email to use the new domain.
Optionally delete the old domain if you aren't using it any more or feel free to keep it there for re-use later if needed.
If you have a large number of automations to update with step #1, let us know when you've added your new domain and we can update them for you.