Connect AppLovin Ads
Using Metorik's costs and profit system, you can sync your daily advertising costs from AppLovin Ads directly into Metorik. Your AppLovin spend appears in Advertising Costs and contributes to profit reporting alongside your other advertising channels, so you can see the true return on the channel.
What syncs
Metorik imports daily advertiser spend, clicks, and impressions from your AppLovin account. The integration imports daily totals only: it does not import campaign detail or publisher ad revenue.
Metorik schedules syncs every 15 minutes, and you can trigger a sync at any time with the Sync Now button.
Connect AppLovin Ads to Metorik
You need your AppLovin Reporting API key ready before you start, and you need to be a store admin in Metorik to configure advertising costs. Metorik stores the key encrypted.
Copy your Report Key in AppLovin
In AppLovin, open the API Keys page and use the copy button to copy the Reporting API key (the Report Key).
Choose AppLovin Ads in Metorik
In Metorik, go to Settings → Integrations or Costs → Advertising Costs and choose AppLovin Ads. You can also go straight to the advertising cost settings page.
Paste the key and select the currency
Paste the Report Key into the AppLovin Ads connection, then select the currency used in your AppLovin reports.
History and limits
The integration targets website campaigns.
AppLovin's website Reporting API allows dates within the last 90 days, so costs older than 90 days cannot be backfilled through it.
Costs already imported stay in Metorik after you disconnect the integration.
Verify your daily totals
Connect an AppLovin advertiser account that has real spend, then compare the daily totals in Metorik with the daily totals in your AppLovin reports to confirm the amounts line up.
Related documentation
Syncing Advertising Costs — overview of all supported ad platforms, plus CSV syncing.
Setting Costs in Metorik — how Metorik's cost and profit system works.
Operational Costs — track fixed costs like rent, salaries, and software.