Connect Facebook Ads
Using Metorik's costs and profit system, you can sync your daily advertising costs from Facebook Ads directly into Metorik. Your Facebook spend appears in Advertising Costs and contributes to profit reporting alongside your other advertising channels, so you can see the true return on the channel.
What syncs
Daily ad costs from your Facebook ad accounts. You can connect multiple Facebook Ads accounts, and choose whether to sync all campaigns or only the ones you pick. Costs sync historically when you first connect, and then automatically every 15 minutes going forward.
Facebook only gives access to the previous 36 months of data, so Metorik can only sync historical data for the previous 36 months. We hope to provide other methods to sync older data in the future.
Connect Facebook Ads to Metorik
You need to be a store admin in Metorik to configure advertising costs.
Start the connection
In Metorik, go to the advertising cost settings page and click Connect next to Facebook Ads.
Connect your Facebook account
Connect your Facebook account to Metorik, then select which ad accounts we should sync from.
Choose your campaigns
To sync all costs from an ad account, check the include all campaigns option. To sync only some campaigns, use the campaign filter to pick them, or set up a dynamic filter as described in Syncing Advertising Costs.
Once you've selected your accounts and campaigns, syncing begins. We sync your historical ad costs first, then keep new daily costs up to date automatically.
Currency conversion
If your Facebook Ads account uses a different currency from your store's currency in Metorik (for example, your Facebook Ads account is in USD but your store's currency in Metorik is AUD), we automatically convert and store the ad costs in your store's currency in Metorik.
Re-authenticate every 60 days
Facebook requires you to re-authenticate Metorik every 60 days. We show a notice in the cost settings and email you when it's time. Re-authorising takes just a moment, and then you're set for another 60 days.
Edit your synced campaigns
After connecting, you can change which campaigns sync at any time. On the advertising cost settings page, click the edit icon next to your Facebook Ads connection, reselect the campaigns you want, and click Set Campaigns.
Related documentation
Syncing Advertising Costs — overview of all supported ad platforms, dynamic campaign filters, and CSV syncing.
Setting Costs in Metorik — how Metorik's cost and profit system works.
Operational Costs — track fixed costs like rent, salaries, and software.